Lead Product Designer › Product Design Manager
Marqeta ··· January 2021–present
Principal Product Designer
Medium (Reader Experience) ··· January 2019–October 2020
- Lead the redesign of Medium’s Android and iOS apps up to public beta in Summer 2020; collaborate with product managers and executives to realize the product vision and align with the business strategy; coordinate efforts with multiple designers and scrum teams as part of the larger product redesign initiative
- Lead design of reading list on mobile, which enables readers to save stories and personalize their reading experience on Medium; oversee the product launch that resulted in a 16% usage increase over six months
- Manage and mentor a designer on the team
- Revise the process for design <> engineering collaboration within the agile framework to improve working velocity and product quality
- Champion accessibility initiatives and push for cross-function alignment between design, engineering, product, and user happiness; conduct audit across web and mobile surfaces to identify and prioritize issues; build a playbook with engineering to define and enforce accessibility practices
- Write and publish a content guideline to clarify and standardize the use of language across product surfaces
Mid-Level › Senior › Lead Product Designer
Salesforce (Analytics UX) ··· February 2017–December 2018
Salesforce (Platform UX) ··· July 2014–February 2017
- Lead design of conversational query in Einstein Analytics, which enables users to ask questions about their own data and receive answers as interactive charts, which enables further explorations and insights
- Lead design of onboarding, product education, and troubleshooting experiences in Einstein Analytics; systemize the design patterns so they are reusable in other Salesforce products
- Design Lightning dashboard subscription experience, which lets 4.2M+ daily dashboard users send a snapshot of their dashboard via email; create prototypes and collaborate with engineers to build a high-quality solution within the limits of email technologies
- Lead design of folder management and sharing up to its release in Summer 2018, which addresses the #3 most requested feature by Salesforce customers
- Act as head editor of Salesforce UX blog; evangelize the blog internally and externally, helping it grow from 14K to 21K subscribers; formalize and document the publication process to bring clarity to the blog team and writers; build and deploy a custom Salesforce app to streamline and automate the process
- Design and build Lightning Messaging Framework, a UX guideline for messaging patterns in the Salesforce ecosystem; collaborate with content strategists to create a holistic UI text library that works harmoniously with UI patterns; integrate the documentation into Salesforce’s Lightning Design System
- Lead design for Lightning inline edit experience, which allows users to update data efficiently; build prototypes and conduct research to test design concepts; collaborate with engineers to build a high-quality end product that meets product, design, and accessibility requirements
- Design a refined forms experience as part of a larger application-wide redesign; build a components library and user flows logic to clearly communicate the experience to various stakeholders, including product managers, engineers, and other designers; integrate the components into Salesforce’s Lightning Design System, which is used by 50+ scrum teams across Salesforce
Design Intern
Salesforce (Platform UX) ··· Summer 2013
- Design mobile web templates that enable 2M+ Salesforce developers to build cross-platform mobile applications rapidly in conjunction with other tools in Salesforce Platform Mobile Services
- Conduct user research and design a new concept for Salesforce’s process automation tool (workflows and approvals), which is used by more than 100K organizations
Designer/Web Developer
Freelance ··· 2006–2016
- Blum Center ··· Design brand identity for Development Impact Lab (DIL), a new international development initiative; architect, design, and build a Wordpress-based, responsive site for DIL in three months
- UC Berkeley ··· Collaborate with Professor Marti Hearst to design a new interface for WordSeer, a text analysis tool for Humanities scholars; create graphic illustrations for Professor Robert Glushko’s book “The Discipline of Organizing”
Senior Associate Front-End Developer
Acquity Group (acquired by Accenture Interactive) ··· 2011–2012
- Develop rich front-end desktop and mobile web interfaces that integrate with platforms such as Demandware to deliver the best custom e-commerce experience
- Educate both the clients and design team on web best practices to ensure that the team is delivering innovative but viable solutions
- Clients include: Discover Financial Services, L’Oreal, Michaels, Transamerica Insurance
Web Developer/Designer
Decision Counsel ··· 2009–2011
- Build interfaces using standards-compliant HTML/CSS/Javascript and educate clients on best practices
- Collaborate with the design team to create original visual designs and help build user flows, wireframes, and schematics while fulfilling client’s objectives, requirements, and functional needs
- Clients include: Driscoll’s, Hanley Wood, Kaspersky Lab, Levi’s, Northstar Travel Media
Web Designer
Sender LLC ··· 2007–2009
- Design websites, web marketing materials, and email campaigns
- Assist front-end web development work and help bridge the gap between web design and development
- Clients include: Apartments.com, Crain’s Chicago Business, Shure
Master of Information Management & Systems
University of California at Berkeley (School of Information) ··· 2014
- Recipient of “Outstanding Teaching Assistant” award
- Recipient of James R. Chen award for best project in the category of “Enhancing User Experiences”
- Finalist in 2014 Big Ideas competition in the category of Information Technology for Society
- Speaker at 2014 InfoCamp Berkeley, an unconference for the information community ··· “Viz & the City”
Bachelor of Fine Arts
The School of the Art Institute of Chicago (Visual Communication) ··· 2007
- Exhibitor in the inaugural Senior Design Show
- Student Leadership Award ··· 2006–2007
- Program Director of Student Chapter of American Institute of Graphic Arts (AIGA)
Teaching Assistant
Information Visualization & Presentation @ UC Berkeley (School of Information) ··· Spring 2014
- Support Professor Marti Hearst by leading design critiques, grading assignments, and tutoring students
- Teach a weekly lab session that covers web and visualization technologies, such as Adobe Illustrator, HTML, CSS, jQuery, and d3
Graduate Student Instructor
Information Organization Lab @ UC Berkeley (School of Information) ··· Fall 2013
- Teach web prototyping tools such as HTML, CSS, jQuery, and d3 to help students explore and apply theories of information organization and retrieval
- Collaborate with a co-instructor to develop lesson plan and course materials
Guest Lecturer
Summer [In]stitute, UC Berkeley College of Environmental Design ··· Summer 2013
- Teach the basics of information visualization, with emphasis on urban planning applications and contexts
Guest Lecturer
Graphic Design for Interactive Applications, UC Berkeley School of Information ··· Spring 2014
- Lecture and lead discussion on the topic of design and the workplace
General
- User experience & visual design
- Information & data visualization
- User research
- Prototyping & front-end development
Tools
- Design & prototyping ··· Adobe Creative Suite (Illustrator, InDesign, Photoshop), Figma, Principle, Sketch
- Front-end development ··· CSS, d3, HTML, Javascript (jQuery), Sass
- Back-end development & Database ··· MySQL, PHP, PostgreSQL, Python
- Version control ··· Git, SVN
- Misc ··· Arduino, R, Tableau, Wordpress
Languages
- English & Indonesian (fluent)
- Spanish (advanced)
- Chinese (beginning)
Public Speaking
- Uber Visualization Nights / Designing Informational Analytics ··· 2018
- Cascade SF UXNight / Designing Information ··· 2018
- Dreamforce / Designing More Efficient Forms ··· 2016
- AIGA / Design Principles Series ··· 2016
Professional Organizations
- Interaction Design Association (IxDA) ··· 2011–present
- American Institute of Graphic Arts (AIGA) ··· 2006–2009
Volunteer Work
- Indivisible ··· 2020
- UX India (jury member of Design X Awards) ··· 2019
- San Francisco Recreation & Parks Department ··· 2018
- GLIDE ··· 2018
- Project Homeless Connect ··· 2015–2018
- Queer & Transgender Advocacy Project ··· 2014
- Gender Equity Resource Center ··· 2012
- Human Rights Campaign ··· 2010
dailyvote
University of California at Berkeley ··· 2013–2016
- Co-found dailyvote, a platform to improve civic engagement through sharing news, voting on politicians, and tracking long-term opinions
- Lead product design and front-end engineering
StreetSavvy
University of California at Berkeley, School of Information ··· 2014
- Lead design of a mobile mapping tool that provides a combination of time-sensitive data about safety, a way to define users’ own safety preferences, and the ability to navigate a route “hands free”
Transit Quality & Equity
Urban Data Challenge ··· Spring 2013
- Design and build a data visualization tool that maps transit level of service and economic data to explore equity issues in transportation
- Share findings with city and tech groups, including San Francisco Municipal Transportation Agency (SFMTA), Young Professionals in Transportation (YPT), and d3 Bay Area