RESUME

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Staff › Senior › Lead Product Designer

Salesforce (Analytics UX) ··· February 2017–present
Salesforce (Platform UX) ··· July 2014–February 2017

  • Lead design for conversational query in Einstein Analytics, which enables users to ask questions about their own data & receive answers as interactive charts that they can explore further
  • Lead design for onboarding, product education, & troubleshooting experiences in Einstein Analytics; systemize the design patterns so they are reusable in other Salesforce products
  • Design Lightning dashboard subscription experience, which lets 4.2M+ daily dashboard users send a snapshot of their dashboard via email; create prototypes & collaborate with engineers to build a high-quality solution within the limits of email technologies
  • Lead design for folder management & sharing up to its release in Summer 2018, addressesing the #3 most requested feature by Salesforce customers
  • Act as head editor of Salesforce UX blog; evangelize the blog internally and externally, helping it grow from 14K to 21K subscribers; formalize & document the publication process to bring clarity to the blog team & writers; build & deploy a custom Salesforce app to streamline & automate the process
  • Design & build Lightning Messaging Framework, a UX guideline for messaging patterns in the Salesforce ecosystem; collaborate with writers to create a holistic UI text library that works harmoniously with UI patterns; integrate the documentation into Salesforce’s Lightning Design System
  • Lead design for Lightning inline edit experience, which allows users to update data efficiently; build prototypes & conduct research to test design concepts; collaborate with engineers to build a high-quality end product that meets product, design, & accessibility requirements
  • Design a refined forms experience as part of a larger application-wide redesign; build a components library & user flows logic to clearly communicate the experience to various stakeholders, including product managers, engineers, & other designers; integrate the components into Salesforce’s Lightning Design System, which is used by 50+ scrum teams across Salesforce

Design Intern

Salesforce (Platform UX) ··· Summer 2013

  • Design mobile web templates that enable 2M+ Salesforce developers to build cross-platform mobile applications rapidly in conjunction with other tools in Salesforce Platform Mobile Services
  • Conduct user research & design a new concept for Salesforce’s process automation tool (workflows & approvals), which is used by more than 100K organizations

Designer/Web Developer

Freelance ··· 2006–2016

  • Blum Center ··· Design brand identity for Development Impact Lab (DIL), a new international development initiative; architect, design, & build a Wordpress-based, responsive site for DIL in three months
  • UC Berkeley ··· Collaborate with Professor Marti Hearst to design a new interface for WordSeer, a text analysis tool for Humanities scholars; create graphic illustrations for Professor Robert Glushko’s book “The Discipline of Organizing”

Senior Associate Front-End Developer

Acquity Group (acquired by Accenture Interactive) ··· 2011–2012

  • Develop rich front-end desktop & mobile web interfaces that integrate with platforms such as Demandware to deliver the best custom e-commerce experience
  • Educate both the clients & design team on web best practices to ensure that the team is delivering innovative but viable solutions
  • Clients include: Discover Financial Services, L’Oreal, Michaels, Transamerica Insurance

Web Developer/Designer

Decision Counsel ··· 2009–2011

  • Build interfaces using standards-compliant HTML/CSS/Javascript & educate clients on best practices
  • Collaborate with the design team to create original visual designs & help build user flows, wireframes, & schematics while fulfilling client’s objectives, requirements, & functional needs
  • Clients include: Driscoll’s, Hanley Wood, Kaspersky Lab, Levi’s, Northstar Travel Media

Web Designer

Sender LLC ··· 2007–2009

  • Design websites, web marketing materials, & email campaigns
  • Assist front-end web development work & help bridge the gap between web design & development
  • Clients include: Apartments.com, Crain’s Chicago Business, Shure

Design Intern

Edelman Worldwide ··· Spring & Summer 2007

  • Design public relations print materials for both corporate & consumer needs

Design Intern

Orbitz ··· Spring & Summer 2006

  • Assist the in-house design team with daily tasks, such as creating landing pages & call-to-action modules for Orbitz.com & Cheaptickets.com

Master of Information Management & Systems

University of California at Berkeley, School of Information ··· 2014

  • Recipient of “Outstanding Teaching Assistant” award
  • Recipient of James R. Chen award for best project in the category of “Enhancing User Experiences”
  • Finalist in 2014 Big Ideas competition in the category of Information Technology for Society
  • Speaker at 2014 InfoCamp Berkeley, an unconference for the information community ··· “Viz & the City”

Bachelor of Fine Arts

The School of the Art Institute of Chicago, Visual Communication ··· 2007

  • Exhibitor in the inaugural Senior Design Show
  • Student Leadership Award ··· 2006–2007
  • Program Director of Student Chapter of American Institute of Graphic Arts (AIGA)

Teaching Assistant

Information Visualization & Presentation, UC Berkeley School of Information ··· Spring 2014

  • Support Professor Marti Hearst by leading design critiques, grading assignments, & tutoring students
  • Teach a weekly lab session that covers web & visualization technologies, such as Adobe Illustrator, HTML, CSS, jQuery, & d3

Graduate Student Instructor

Information Organization Lab, UC Berkeley School of Information ··· Fall 2013

  • Teach web prototyping tools such as HTML, CSS, jQuery, & d3 to help students explore & apply theories of information organization & retrieval
  • Collaborate with a co-instructor to develop lesson plan & course materials

Guest Lecturer

Summer [In]stitute, UC Berkeley College of Environmental Design ··· Summer 2013

  • Teach the basics of information visualization, with emphasis on urban planning applications & contexts

Guest Lecturer

Graphic Design for Interactive Applications, UC Berkeley School of Information ··· Spring 2014

  • Lecture & lead discussion on the topic of design & the workplace

DailyVote

University of California at Berkeley ··· 2013–2016

  • Co-found DailyVote, a platform to improve civic engagement through sharing news, voting on politicians, & tracking long-term opinions
  • Lead product design & front-end engineering

StreetSavvy

University of California at Berkeley, School of Information ··· 2014

  • Lead design for a mobile mapping tool that provides a combination of time-sensitive data about safety, a way to define users’ own safety preferences, & the ability to navigate a route “hands free”

Transit Quality & Equity

Urban Data Challenge ··· Spring 2013

  • Design & build a data visualization tool that maps transit level of service & economic data to explore equity issues in transportation
  • Win 2nd place & present work at San Francisco Municipal Transportation Agency (SFMTA), Young Professionals in Transportation (YPT), & d3 Bay Area Meetup

General

  • User Experience & Visual Design
  • Information & Data Visualization
  • Prototyping & Front-End Development

Tools

  • Design & Prototyping ··· Adobe Creative Suite (Illustrator, InDesign, Photoshop), Balsamiq, Omnigraffle, Principle, Sketch
  • Front-End Development ··· CSS, d3, HTML, Javascript (jQuery), Sass
  • Back-End Development & Database ··· MySQL, PHP, Postgres, Python
  • Version Control ··· Git, SVN
  • Misc ··· R, Wordpress

Languages

  • English & Indonesian (fluent)
  • Spanish (advanced)
  • Chinese (beginning)

Public Speaking

Professional Organizations

Volunteer Work

  • GLIDE ··· 2018
  • Project Homeless Connect ··· 2015–2017
  • Queer & Transgender Advocacy Project ··· 2014
  • Gender Equity Resource Center ··· 2012
  • Human Rights Campaign ··· 2010

Winner

Wikimedia’s Wiki Loves Monuments ··· 2012

Finalist

Chicago Public Library Poster Design Competition ··· 2009

Winner

Graphic Design USA Magazine—American Graphic Design Award (Identity Design) ··· 2007