work-streetsavvy.php

StreetSavvy

Rethinking the pedestrian experience

StreetSavvy is a mobile web-based mobile mapping tool that aims to improve the pedestrian experience—particularly women—by helping users make informed decisions about which route to walk. It combines a combination of time-sensitive data about safety, an easy way to define their own safety preferences, and the ability to navigate a route “hands free.”

In this project, I led the design process while keeping our product’s goal in mind, i.e. to build a tool where people can explore data based on their own idea of what safety means to them, rather than an imposed “safety algorithm.” By letting users explore positive data beyond standard crime statistics, we aim to provide a more balanced, socially conscious tool for data-driven discussions about safety.

StreetSavvy was developed as a Masters final project and it won the 2014 Chen Awards in the “Enhancing User Experience” category.


Early wireframes
Early wireframes
Talking to potential users about pedestrian safety (left) & conducting usability testing (right)
Talking to potential users about pedestrian safety (left) & conducting usability testing (right)
Grouping themes via affinity diagrams
Grouping themes via affinity diagrams
Final prototype - defining search parameters
Final prototype - defining search parameters
Final prototype - visualizing contextualized safety data
Final prototype - visualizing contextualized safety data
Primary user flow demo