work-giorgio-armani-beauty-foundation-world.php

Giorgia Armani Beauty Foundation World

Helping users find the perfect beauty products

Giorgio Armani Beauty offers a wealth of beauty products ranging from cosmetics to colognes. The brand created Foundation World, a section on its website that provides a set of tools to help its customers find the best foundation for their make-up routines.

Examples of these tools include the Foundation Finder (a short quiz to find the most suitable foundation) and Foundation Challenge (a tool to find Armani products similar to what the customer uses). To create these tools, I worked directly in Demandware and developed the necessary front-end components; afterward, I collaborated with the Demandware developers to integrate them accordingly.


Finding the right foundation
Finding the right foundation
Discovering the right beauty product via a quiz
Discovering the right beauty product via a quiz
Discovering the right beauty product via a quiz
Discovering the right beauty product via a quiz
Summary of answers
Summary of answers
Product recommendations based on quiz answers
Product recommendations based on quiz answers
Seeking products similar to other brands that user already knows/uses
Seeking products similar to other brands that user already knows/uses
Product recommendations based on other brands
Product recommendations based on other brands